TerritoryRecruitment films for franchise development
For VPs and Directors of Franchise Development

A recruitment film built to your FDD, in five business days.

Sixty to ninety seconds, made from the brand photos and press material you already have. The investment range and the Item 19 figures appear on screen exactly as you disclose them, and nothing else does. One film, two cuts, one revision round.

Length60-90 s
Delivery5 days
Price$2,900
Cuts16:9 + 9:16
Send me your franchising page How the FDD rule works

50% to start, 50% on delivery. Card or bank transfer. Reviewed by your franchise counsel before it goes live, not after.

The structure of every filmShot sheet
0:00
The flagship, day to dusk. Your best exterior photo becomes a slow, steady camera move as the lights come on.
0:08
Inside, room by room. Four to six gliding moves through the spaces in your own photos. No stock, no rooms we have not seen.
Founded 2012  ·  140 locations open
0:34
The numbers, as disclosed. One card for the investment range from Item 7, one for Item 19, quoted with the FDD year.
Item 7 · Total investment $412,000 - $689,500
0:52
What the next step is. Discovery Day, your development contact, your territory map if you have one.
1:05
End card. Your logo, your development email, and a one-line AI-assisted notice so candidates are never misled.

Figures above are placeholders showing where your own disclosed numbers go. Nothing is shown that is not in your FDD or on your franchising page.

Why a film from an automation studio

I am Gabriel Homoky. I run Automating, a small studio in Europe that builds production systems for businesses, usually delivered in a day or two. Territory is the part of that studio that makes one thing: franchise recruitment films.

The development side of franchising pays real money for attention. The 2026 Annual Franchise Development Report puts the median cost per lead at $351 and the cost per signed franchisee at $17,550. Against that, most emerging and regional brands still recruit with a text page, a PDF and photos, because a production crew on site costs five figures and takes weeks.

So I built a fixed process instead of a crew. Your existing photography becomes cinematic camera movement through software. The figures come from your FDD and your page, typed in by a person and checked against the source. Every frame is reviewed by a person before it ships. The result is a film that looks like it cost a crew, costs $2,900, and arrives in five business days.

Source for the cost figures: Annual Franchise Development Report 2026, Franchise Update Media.

What goes on screen, and what never does

Shown, as disclosed

  • Item 7 total investment range, as published in your current FDD or franchising page.
  • Item 19 financial performance representation, quoted word for word with the FDD year. If you make none, the film says unit economics are in Item 19 and shows no number.
  • Initial franchise fee, unit count, founding year, states you are registered in.
  • Your next step: Discovery Day, development contact, available territories.

Never

  • Averages, projections, "earn up to", "typical owner" figures or any number we computed ourselves.
  • Testimonials or franchisee quotes we did not receive from you in writing.
  • Stock footage, stock people, or rooms that do not exist in your photos.
  • Anything your franchise counsel strikes. The film is delivered as an editable cut so a line can be removed in an hour.

This is how the film stays inside the FTC Franchise Rule (16 CFR Part 436) and state disclosure law. You review it with counsel before publishing; we do not give legal advice, we give you a film that makes counsel's job short.

How it works

  1. Send the franchising page

    Or a press kit and your current FDD. I pull the photos, the Item 7 range and, if you make one, the Item 19 text. You tell me which locations to open with.

  2. Approve the cut

    Within five business days you receive a 16:9 cut for the franchising page and candidate emails, and a vertical cut for LinkedIn, Instagram and franchise portals. One revision round is included.

  3. Put it in front of candidates

    Franchising page, broker network packets, expo booth loop, the nurture sequence between first call and Discovery Day. The film is yours to edit and reuse.

Rates

Recruitment filmThe core product

  • 60-90 seconds, 16:9 and vertical cuts
  • Six to eight camera moves from your own photos
  • Item 7 and Item 19 cards, as disclosed
  • End card with your logo and development contact
  • Five business days, one revision round
$2,900per brand

Film + candidate cutsFor the 24-week pipeline

  • Everything in the recruitment film
  • Four 20-30 second cuts: Discovery Day, unit economics, support, a day in the business
  • Named for the stage of the candidate journey they belong to
$4,500per brand

Development retainerOngoing

  • Four to six new cuts a month
  • New openings, expo loops, broker-network updates, territory pushes
  • Same FDD rule on every cut, same five-day turnaround
  • Month to month
$1,900per month

50% to start, 50% on delivery. Card or bank transfer in USD, EUR or GBP. Invoice with every payment. If the first cut is not usable and a revision cannot fix it, the deposit comes back.

Concept cuts

Each sample here is a concept cut made from a real brand's public franchising page, without the brand's involvement, so you can judge the actual output rather than a showreel. They are labelled as samples, carry no earnings claim, and are removed on request.

First samples are being cut now.

Who makes this

Gabriel Homoky

Gabriel Homoky, founder of Automating and the person who cuts every Territory film. Based in Europe, working with US franchisors over email. Replies within one business day; a first cut usually arrives before the five days are up.

You deal with one person from quote to delivery. There is no account manager, no project portal and no call required, although a twenty-minute call is always available if you prefer to talk first.

Questions development directors ask

Is the footage AI-generated?

The camera movement is. Each shot starts from one of your real photographs and software generates a slow, steady move through that space. The buildings, rooms and finishes are the real ones in your photos. Every number is typed from your FDD or page by a person, and a person reviews every frame before delivery. The end card says "AI-assisted" so candidates are not misled.

We make no Item 19 representation. Can we still use this?

Yes. The film then shows the Item 7 investment range and states that unit economics are in Item 19 of the FDD, with no figure. That is the most common configuration among emerging brands.

Who owns the film?

You do, on full payment: a broad, perpetual, worldwide licence to use, edit and distribute it, plus assignment of whatever copyright exists in the delivered work. Your photos remain yours; they are used only to produce your film.

What do you need from us?

The franchising page or press kit, your logo, and the current FDD or the exact figures you want on screen. Ten minutes of your time, usually by email.

What if we do not like the cut?

One revision round is included. If the first cut is not usable and a revision cannot fix it, the deposit is refunded and the engagement ends.